Ray
I am Ray, a student in the IBMBA program at National Sun Yat-sen University. I graduated with a bachelor’s degree in Semiconductor Engineering. During my internship experience, I gradually realized how technology creates value in markets. Therefore, I want to learn more business and finance concepts to pursue my long-term career goal, which is to become a fund manager, and IBMBA is the best choice.
As an engineering student, my academic training was deeply rooted in laboratories and electronic circuits. While writing industry reports and observing how technologies such as GPUs influence the entire semiconductor industry, I began to see that technical breakthroughs alone do not determine success. Company strategy, financial structure, and market positioning matter just as much. This realization motivated me to step into business education and seek a program that could help me translate technical knowledge into economic and investment insights.
IBMBA provided the structure I needed to bridge this gap. I particularly appreciate how courses are designed to connect theory with real-world applications. For example, in accounting classes professors introduced AI tools and guided us to write simple code that directly links to stock price data. We analyzed companies using accounting indicators such as leverage ratios and revenue performance, which made financial concepts concrete and intuitive. In International Business Management, we discussed the business models of multinational corporations, and classmates from different countries shared companies and operating practices that I had never encountered before. These discussions consistently broadened my perspective.
The learning experience is further enriched by IBMBA’s truly international environment. My classmates come from all over the world, and cultural differences are something you experience daily rather than read about in textbooks. From German classmates enjoying beer during breaks, to Central European classmates wearing short sleeves in winter, to deeper differences in religion, food, and travel habits, every interaction is a learning opportunity. After just one semester, I noticed a clear improvement in my English and cross-cultural communication skills. There are many things that can only be understood by experiencing them firsthand.
Looking ahead, I will focus on finance in KEDGE dual degree in my second year. IBMBA offers a wide range of exchange and dual-degree opportunities, including programs with KEDGE and BSB in Europe, as well as UTS in Australia and the ACT program. These are all high-ranking schools and allow students to design international pathways that fit their goals. For me, IBMBA has become more than a program, it feels like a second home. I love IBMBA so much!