NSYSU IBMBA Hosts Distinguished Professor from University of Macau on Top-Tier Journal Publishing

Marketing Professor Shares Insights on Business & Management Academic Writing

The IBMBA at National Sun Yat-sen University hosted a distinguished academic lecture on May 28, 2025, featuring Professor Matthew Ting Chi Liu from the University of Macau. The event titled "Knowing Top Journals in Business & Management" provided valuable insights into academic publishing in leading international journals.

The seminar attracted a substantial audience of students. Professor Liu, who serves as a Professor of Marketing at the University of Macau, shared his extensive experience in academic publishing, offering practical guidance on navigating the competitive landscape of top-tier business and management journals.

With a distinguished track record of publications in prestigious international journals, Professor Liu is recognized as a leading scholar in the business and management academic community. During his presentation, he provided detailed analysis of various top-tier journals, their unique characteristics, review standards, and effective submission strategies, offering attendees invaluable first-hand insights into the publishing process.

"Understanding journal characteristics is the first step toward successful publication," Professor Liu emphasized during his lecture. "Each journal has its unique academic positioning and preferences, and researchers must strategically adjust their research direction and writing style accordingly." He also shared practical tips from his years of experience, including how to select appropriate journals, craft compelling research papers that capture editors' attention, and effectively respond to reviewer feedback.

Graduate students who attended the lecture reported substantial benefits, particularly in gaining clearer understanding of how to select appropriate journals for submission. One student commented: "Professor Liu's experience sharing gave me a completely new understanding of academic paper publication, which will be extremely helpful for my future research career."

Written by TA Cindy Lin